As we revealed in our previous post, Innovatur is already thinking about the next steps to take. Although it’s true that the global health situation hindered the project’s progress, it also motivated us (even further) in our desire to help accommodation establishments and businesses operating...
Following the tailored assistance provided for businesses and accommodation establishments involved in this European project aimed at reactivating tourism in the enclaves of Los Cristianos and Puerto de la Cruz in Tenerife, Funchal in Madeira and Terceira in the Azores, the time has come to...
In the first part of this interview, Bruno Correa from Paradise Park Fun Lifestyle Hotel and César Rivas from Lava Store talked to us about the impact of the assistance received from Innovatur, in this new interview they share their concerns, certainties and hopes about...
Since its beginnings in 2017, Innovatur has sought to help SMEs in the commercial and accommodation sectors find ways to innovate so as to improve their competitive edge, and in so doing help improve the destinations chosen for the project’s implementation. We spoke to two...
In the previous post, we made a brief summary of the main conclusions of the help provided by Innovatur in the field. This help provided a series of key points that invite us to look deeper into aspects such as fostering the culture of innovation,...
Innovatur is entering its final phase in defiance of Covid-19, following personal support in the field for all the companies taking part, in which we're seeing how the project has had a positive effect on the businesses and accommodation establishments. Cabildo de Tenerife, the project...
Innovatur was founded to promote renovation through innovation in established tourist destinations in Tenerife, Madeira and the Azores. From the outset, the main aim of Innovatur has been to involve the commercial and accommodation fabric to break the vicious cycle of the loss of tourism value related...
In the first part of this interview the president of Ashotel, Jorge Marichal, and the general secretary of FAUCA, Abbas Moujir, told us about the needs and objectives of businesses and hotels for the reactivation of the tourist areas of Tenerife which are part of...
We have already heard Alberto Bernabé, the minister of Tourism for Tenerife Island Council (INNOVATUR’s main partner) talk about the need to commit to innovation in tourist destinations. We have also heard from Dimple Melwani and David Pérez who are Tourism Councillors in the zones...
These days, if isn’t sustainable, it isn’t innovative. A key requirement of any renewal process is for business to respect sustainable development. For this, it isn’t enough to take into account the company’s environment: its social context and economic model must also be considered. Although sustainability...