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Shops and hotels discuss INNOVATUR following the help received (I)

Since its beginnings in 2017, Innovatur has sought to help SMEs in the commercial and accommodation sectors find ways to innovate so as to improve their competitive edge, and in so doing help improve the destinations chosen for the project’s implementation. We spoke to two businesses about their experience of the initiative – Bruno Correa is the managing director of the Paradise Park Fun Lifestyle Hotel, in Arona, and César Rivas is the manager of Lava Store in Puerto de la Cruz. We wanted to know how the help provided by Innovatur had affected their respective organisations.

Paradise Park Fun Lifestyle Hotel, Los Cristianos, Arona.

What led you to take part in Innovatur?

Bruno Correa (BC): Paradise Park Fun Lifestyle Hotel, is an independent hotel where innovation isn’t an option, it’s a necessity. The possibility of benefiting from a project such as Innovatur was an exciting one right from the start, and it’s made us look to the future with greater optimism.

César Rivas (CR): Right from the start the aim was to improve as a business so as to offer a better product, both for our customers and in terms of our role as an entrepreneur. It’s absolutely been the right choice to form part of Innovatur.

 

Innovatur is a project that really does provide help for those who ask for it.

 

What aspects would you highlight from your involvement in this project?

BC: There was a sincere commitment at all stages from the consultancy service providers, and their dedication to the project was absolute, which we’re hugely grateful for, knowing that not only does it help us, it also benefits our area as a destination.

CR: Innovatur is a project that really does provide help for those who ask for it. By that I mean that it provides all the tools that will have a positive effect on both the development of the space and in terms of the different tasks to be carried out, and all with a prior study conducted in minute detail.

 

We’ve also decided to develop the brand image and study other possibilities to become more sustainable.

 

Image of the Lava fashion show at Tenerife Volcanic Fashion 2020.

 

In what ways has the help received from Innovatur helped you improve?

BC: To name just a few, I’d say the new ICT tools brought in, business intelligence, going digital with certain processes, increasing our competitive edge and making us stand out, as well as new products and services.

CR: What we feel has been most important is the renewal of spaces and the interior design, as well as greater sustainability, and increasing our competitive edge and making us stand out. It’s something we feel is important in this increasingly competitive environment.

 

We decided that this year we had to start the process of going completely digital in our business. We know how important it is, and Innovatur has given us the push we needed to carry it out.

 

Has the project changed your views about innovation in your business? If so, what decisions have you made, or had to make?

BC: We decided that this year we had to start the process of going completely digital in our business. We know how important it is, and Innovatur has given us the push we needed to carry it out.

CR: Going digital is a key factor, which is why we made the decision to start using particular software that is helping us become more efficient. We’ve also decided to develop the brand image and study other possibilities to become more sustainable.

From the start, the aim of Innovatur has always been to offer new business perspectives, with the focus strongly on innovation and sustainability, both for the businesses taking part and for the local area where they are located. By developing this idea, we’re seeing the positive effect it’s having on accommodation establishments, and hope that this process also helps the businesses taking part to adapt to the new tourism situation brought about by the impact of Covid-19. We hope that’s the case.

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