Innovation, the star of World Tourism Day

Today, Tourism celebrates its day. A day whose particular importance lies in signposting the path the sector can travel to achieve the Sustainable Development Goals. To achieve these goals, this year the World Tourism Organization is focusing on innovation and digital transformation, the spearhead of a sustainable and responsible tourism industry

With 1.322 billion international tourist arrivals, 7% more than the previous year according to the latest World Tourism Barometer prepared by the World Tourism Organization (WTO), there is no doubt that the sector is on the rise. And this growth aspires to contribute to the achievement of the Sustainable Development Goals (SDG), for which the resources provided by innovation are fundamental.

Eliminating poverty, combating climate change, contributing to quality education, achieving equality for women and defending the environment are some of the 17 SDGs on which tourism can and must act to improve the lives of everyone. The key lies in the application of intelligent tourism. This involves an innovative tourism sector based on creativity and technological transformations that help it to take responsible and lasting action in collaboration with the destination in which it operates.

Today, as every 27 September, we celebrate World Tourism Day, a day which aims to demonstrate the powerful instrument that this industry can be to improve the quality of life of societies. This year, Hungary is the country responsible for hosting this day which is organised to demonstrate that a better future for everyone is closely linked to the role of tourism in the future. After all, if you don’t take care of the population and the environment, there will be no destination left to offer.



“The incorporation of digital advances and innovation offers tourism opportunities to increase social inclusion, the empowerment of local communities and the efficient use of resources in management, among the many objectives framed in the agenda for sustainable development”, explains Zurab Pololikashvili, WTO Secretary General.

In this INNOVATUR information on the need to modernise tourism, we have already explained the importance of digital transformation to get to know your customers better, personalise and differentiate your company and thus promote local consumption and hence sustainable tourism. We have also offered you three simple guidelines to follow to start the digital transformation of your business or your accommodation establishment. But what you’ve heard us say most often is that you can do all this supported by experts who can advise you on the implementation of competitive and sustainable business models for free. All you have to do is register with INNOVATUR.

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