In the previous post, we made a brief summary of the main conclusions of the help provided by Innovatur in the field. This help provided a series of key points that invite us to look deeper into aspects such as fostering the culture of innovation,...
Innovatur is entering its final phase in defiance of Covid-19, following personal support in the field for all the companies taking part, in which we're seeing how the project has had a positive effect on the businesses and accommodation establishments. Cabildo de Tenerife, the project...
Innovatur was founded to promote renovation through innovation in established tourist destinations in Tenerife, Madeira and the Azores. From the outset, the main aim of Innovatur has been to involve the commercial and accommodation fabric to break the vicious cycle of the loss of tourism...
In the first part of this interview the president of Ashotel, Jorge Marichal, and the general secretary of FAUCA, Abbas Moujir, told us about the needs and objectives of businesses and hotels for the reactivation of the tourist areas of Tenerife which are part of...
We have already heard Alberto Bernabé, the minister of Tourism for Tenerife Island Council (INNOVATUR’s main partner) talk about the need to commit to innovation in tourist destinations. We have also heard from Dimple Melwani and David Pérez who are Tourism Councillors in the zones...
These days, if isn’t sustainable, it isn’t innovative. A key requirement of any renewal process is for business to respect sustainable development. For this, it isn’t enough to take into account the company’s environment: its social context and economic model must also be considered. Although sustainability...
Today, Tourism celebrates its day. A day whose particular importance lies in signposting the path the sector can travel to achieve the Sustainable Development Goals. To achieve these goals, this year the World Tourism Organization is focusing on innovation and digital transformation, the spearhead of...
If there is one word perfectly associated with holidays, it is “disconnection”. Except on social networks! The walls and timelines don’t rest even during the summer period. We have reached the point where if you go on holiday you’d be less alarmed to forget your swimming...
In the first part of this article, we heard first-hand from the Puerto de la Cruz Councillor for Tourism, Dimple Melwani, and her counterpart in Arona, David Pérez, about the needs and plans for tourism modernisation in the areas of Tenerife which are part of...
Although INNOVATUR is led by the Tenerife Island Council, and run with its partners Turismo de Tenerife and the Chambers of Commerce of Madeira and Angra do Heroísmo (Azores), the key members of the team are the tourist areas where this commercial and accommodation renovation...