In the first part of this interview the president of Ashotel, Jorge Marichal, and the general secretary of FAUCA, Abbas Moujir, told us about the needs and objectives of businesses and hotels for the reactivation of the tourist areas of Tenerife which are part of...
We have already heard Alberto Bernabé, the minister of Tourism for Tenerife Island Council (INNOVATUR’s main partner) talk about the need to commit to innovation in tourist destinations. We have also heard from Dimple Melwani and David Pérez who are Tourism Councillors in the zones...
These days, if isn’t sustainable, it isn’t innovative. A key requirement of any renewal process is for business to respect sustainable development. For this, it isn’t enough to take into account the company’s environment: its social context and economic model must also be considered. Although sustainability...
Today, Tourism celebrates its day. A day whose particular importance lies in signposting the path the sector can travel to achieve the Sustainable Development Goals. To achieve these goals, this year the World Tourism Organization is focusing on innovation and digital transformation, the spearhead of...
If there is one word perfectly associated with holidays, it is “disconnection”. Except on social networks! The walls and timelines don’t rest even during the summer period. We have reached the point where if you go on holiday you’d be less alarmed to forget your swimming...
In the first part of this article, we heard first-hand from the Puerto de la Cruz Councillor for Tourism, Dimple Melwani, and her counterpart in Arona, David Pérez, about the needs and plans for tourism modernisation in the areas of Tenerife which are part of...
Although INNOVATUR is led by the Tenerife Island Council, and run with its partners Turismo de Tenerife and the Chambers of Commerce of Madeira and Angra do Heroísmo (Azores), the key members of the team are the tourist areas where this commercial and accommodation renovation...
Ask yourself this question: Is my establishment attractive to the customers I’m interested in? If the answer is “No” or "I don't know", we invite you to join us in this tour of the four business examples that we at Innovatur have selected to show you...
It’s now impossible for anyone to escape daily exposure to the full integration of the internet and new technologies. Much less tourists. As Darwin warned, you either adapt or disappear. To avoid the latter, here are three simple guidelines to keep in mind when improving...
I don’t think my business is as attractive to my customers as it used to be. My hotel needs renovating, but I don’t know what to do about it. I don’t know who can help me. If you’re considering these issues, INNOVATUR is your solution. Trends...