Innovatur

Welcome to Innovatur, a European project for the reactivation and modernization of tourist destinations in Madeira, the Azores and the Canary Islands

Part of the MAC 2014-2020 cooperation programme, and belonging to the INTERRREG European Regional Development Fund, this plan will be implemented between 2017 and 2019 to promote the municipalities of Los Cristianos and El Puerto de la Cruz, in Tenerife (Canary Islands), Funchal (Madeira) and Terceira Island (Azores).

Innovatur in a minute

Objectives

general objective

Tourism is a lively, ever-changing sector which needs to be renewed in order not to stagnate. For this reason, Innovatur’s general objective is to reverse the vicious circle of value loss seen by accommodation and commercial companies in tourist areas and to develop suitable products that build solid business models.

specific objectives

To meet this general objective, Innovatur is implementing the following specific objectives:

  • Develop and implement new accommodation and commercial models for SMEs.
  • Train companies and business groups to position themselves in the local, national and international market, evaluating new business models.
  • Carry out direct business support actions to generate qualified employment through the implementation of sustainable and eco-innovation models.