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Today, Tourism celebrates its day. A day whose particular importance lies in signposting the path the sector can travel to achieve the Sustainable Development Goals. To achieve these goals, this year the World Tourism Organization is focusing on innovation and digital transformation, the spearhead of...

If there is one word perfectly associated with holidays, it is “disconnection”. Except on social networks! The walls and timelines don’t rest even during the summer period.     We have reached the point where if you go on holiday you’d be less alarmed to forget your swimming...

In the first part of this article, we heard first-hand from the Puerto de la Cruz Councillor for Tourism, Dimple Melwani, and her counterpart in Arona, David Pérez, about the needs and plans for tourism modernisation in the areas of Tenerife which are part of...

Although INNOVATUR is led by the Tenerife Island Council, and run with its partners Turismo de Tenerife and the Chambers of Commerce of Madeira and Angra do Heroísmo (Azores), the key members of the team are the tourist areas where this commercial and accommodation renovation...

After knowing in the first part of this article how the own partners define this European project and why they believe it necessarily, it is now the shift of which they themselves explain also how it is going to develop and what is going to...